Parents, parents-to-be, and little ones are in for a fun-filled weekend as MamaMagic returns to Gallagher Convention Centre in Johannesburg from 3 to 5 July 2026. South Africa's favourite pregnancy and parenting expo is back with hundreds of exhibitors, expert advice, family-friendly entertainment, and the exciting debut of the Bluey Live Interactive Experience.
Designed for expecting parents and families with children up to the age of five, MamaMagic brings together everything from trusted parenting brands and the latest baby products to hands-on demonstrations, educational talks, and interactive experiences, all under one roof.
Meet Bluey and Bingo Live
One of the biggest highlights of this year's expo is the arrival of Bluey and Bingo for the first-ever Bluey Live Interactive Experience at MamaMagic.
Taking place several times each day, the energetic live show invites children and their families to join the beloved Heeler sisters for games including Magic Xylophone and Keepy Uppy before everyone gets moving during the popular Dance Mode finale.
Families who purchase VIP tickets will also have the opportunity to meet Bluey in person after the show, making it an unforgettable experience for young fans.
Bluey Live Interactive Experience show times:
- Friday, 3 July: 10:00, 13:00 and 16:00
- Saturday, 4 July: 09:30, 12:00, 14:30 and 16:30
- Sunday, 5 July: 10:00, 12:30 and 15:00
Everything Growing Families Need
Beyond the entertainment, MamaMagic continues to be one of South Africa's most comprehensive parenting expos, offering expert guidance and practical support for every stage of the parenting journey.
Visitors can:
- Shop hundreds of products and services from leading baby and parenting brands
- Discover the latest product launches
- Enjoy exclusive show specials
- Enter competitions and giveaways
- Speak directly to exhibitors and parenting experts
Families can also enjoy a variety of interactive attractions, including:
- Tutis Stroller Test Track – Compare and test-drive a range of stroller models before buying.
- Baby Einstein Grow & Play Zone – A dedicated play space filled with age-appropriate activities.
- Q Play Race Track – Screen-free fun where little ones can get active.
Expert Advice for Every Stage of Parenting
For parents looking for trusted advice, the Expert Lounge will host talks and discussions covering topics such as baby care, maternal mental health, child development, and parenting support.
Visitors can also explore:
- The Expert Lounge, featuring talks by leading specialists
- The Doula Pavilion, where expectant parents can meet experienced birth professionals
- Car Seat Safety demonstrations and advice
- Practical parenting guidance throughout the weekend
The VIP Baby Shower Lounge
Expectant parents looking for an extra-special experience can upgrade to the VIP Baby Shower Lounge.
Designed as a relaxing space for mums-to-be and their partners, the lounge includes:
- Expert talks
- Doula consultations
- Baby massage demonstrations
- Parent massage demonstrations
- Dedicated sessions for dads-to-be
- The chance to win a share of pregnancy essentials worth more than R150,000
It's the perfect opportunity to ask questions, learn from professionals, and prepare for the arrival of a new baby in a welcoming environment.
Plan Your Visit
Dates: 3 to 5 July 2026
Venue: Gallagher Convention Centre, Midrand
Opening hours:
- Friday: 09:00 to 18:00
- Saturday: 09:00 to 18:00
- Sunday: 09:00 to 17:00
Tickets:
- Adults: R120
- Children (over 2): R50
- Pensioners: R100
- Children under 2: Free
- VIP Baby Shower Lounge: R120 per person
Tickets available on Ticketpro.
Whether you're preparing for your first baby, shopping for toddler essentials, or simply looking for a fun family outing during the school holidays, MamaMagic offers a weekend packed with expert advice, entertainment, shopping, and memorable experiences for parents and little ones alike.