There’s a stylish new addition to Irene Village Mall. Nicci Boutiques is opening its newest store in Pretoria, bringing its signature mix of effortless style, sophisticated elegance and distinctive designs to Irene. The opening marks an exciting milestone for the South African fashion brand, with Irene becoming home to Nicci’s 21st store.
A Story That Started in 1992
Nicci Boutiques began with just three stores in 1992 and has since grown into one of South Africa’s most established fashion boutique brands. Today, Nicci has a presence across Johannesburg, Pretoria, Durban, Cape Town and the Garden Route, as well as an online store that brings the Nicci experience to shoppers across the country.
Through all that growth, the brand has remained known for a distinctive approach to fashion that combines timeless style with something a little different. Its collections are designed to transcend age, celebrate individuality and give women the freedom to make each look their own.
International Finds Meet Local Design
Part of what gives Nicci its distinctive aesthetic is the way its collections are carefully curated. The brand selects and imports merchandise from Europe, while also proudly championing local design through its Cocoon and Nicci Love Local ranges, which are designed and manufactured locally.
Together, these collections create a considered mix of fashion that feels sophisticated, effortless and unmistakably Nicci.
Step Inside the Irene Store
The Irene Village Mall store has been designed to feel every bit as beautiful as the collections it holds. Elegant interiors, thoughtful details and a carefully curated edit of timeless fashion come together to create a space where discovering something new is all part of the experience.
Exceptional customer service is also at the heart of the brand. From its passionate in-store Style Consultants to its online and customer care teams, the focus is on creating a personal and welcoming shopping experience. Whether you already know exactly what you’re looking for or would like a little help finding your next favourite piece, the team is there to help.
Discover the New Nicci Store at Irene
The opening at Irene Village Mall marks another milestone for Nicci Boutiques, following more than three decades of growth and the continued support of its loyal customers.
Whether you’ve been shopping at Nicci for years or are discovering the brand for the first time, the Irene store offers another opportunity to explore its signature style and latest collections. Visit Nicci at Irene Village Mall in Pretoria to discover it for yourself.
